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LE SALLAY
INTERNATIONAL
ACADEMY
WE PROVIDE A QUALITY COMBINED
ONLINE/OFFLINE EDUCATION
FOR CHILDREN AGED 1014
WHAT WE DO
CONTENTS
45
68
912
1314
1518
1921
22
THE NEED
EXISTING OPTIONS
OUR ADVANTAGES
PRICING
THE PROGRAM:
CLASSROOM STUDIES, DISTANCE
LEARNING, TOPICS AND CURRICULUM
OUR TEAM
LAUNCH PERIOD 2018-2020:
PERFORMANCE INDICATORS
APPENDIX: FAQ
2330
THE NEED
REALLY H
IGH QUALITY EDUCATION IS IN SHORT SUPPLY,
ESPECIALLY FOR STUDENTS AGED 10 TO 14
MANY EXISTING SCHOOLS ARE UNABLE TO PROVIDE:
AN INDIVIDUALIZED APPROACH FOR EACH STUDENT
A SUPERIOR LEVEL OF TEACHING
CONTINUOUS MOTIVATION TO STUDY
WE BELIEVE:
EVERY CHILD, WHEREVER HE OR SHE LIVES,
DESERVES A QUALITY EDUCATION
THE NEED
DISSATISFIED
PARENTS:
RESIDENTS OF AREAS
THAT LACK QUALITY SCHOOLS
PARENTS OF CHILDREN WITH
DIFFICULTIES WHOSE NEEDS GO
UNMET AT EXISTING SCHOOLS
EXPATS; EMPLOYEES OF
MULTINATIONAL COMPANIES
WHO FREQUENTLY RELOCATE
AFFLUENT RESIDENTS
OF UNDERDEVELOPED REGIONS
OF ASIA, LATIN AMERICA, RUSSIA,
ETC.
THE SHORTCOMINGS OF
BOARDING SCHOOLS AND
STUDYING ABROAD
SEPARATION FROM THE FAMILY
AND ITS VALUES
YOUNGER CHILDREN ARE MOST OFTEN
PSYCHOLOGICALLY UNPREPARED FOR
THE EXPERIENCE
MOST BOARDING SCHOOLS ONLY
ACCEPT CHILDREN AGED 12 AND OLDER
TUITION, BOARDING AND
SU
PPLEMENTARY FEES
PARENTS CANNOT MONITOR
THEIR CHILDREN’S PROGRESS
DIFFICULTY FITTING IN, BULLYING
THE SHORTCOMINGS
OF HOMESCHOOLING
LIMITED SOCIALIZATION:
MANY
PARENTS FEAR THAT THEIR CHILD MAY
FAIL TO DEVELOP SOCIAL SKILLS
A GREATER BURDEN FOR THE PARENTS:
TEACHING, OR CHOOSING TEACHERS,
STRUCTURING SCHEDULES
HIGH RISK OF ONESIDED EDUCATION
LACK OF POSITIVE INTERACTION
WITH PEERS
THE SOLUTION THAT UNITES
THE BEST OF BOTH WORLDS!
MODULAR SCHEDULE:
2-3 WEEKS OF ORGANIZED
CLASSROOM SESSIONS IN STUDY
CAMPS + 6-8 WEEKS OF CLASSES AT HOME,
COMPRISED OF INDEPENDENT WORK
AND DAILY GROUP ONLINE CLASSES
WITH TEACHERS
THE BEST TEACHERS FROM
AROUND THE WORLD
(
AS WITH TOP BOARDING SCHOOLS
)
FAMILY LIFE IS NOT DISRUPTED
(
AS WITH HOMESCHOOLING
)
HEALTHY SOCIALIZATION MONITORED
BY CHILD PSYCHOLOGISTS
OUR
ADVANTAGES
THE BEST TEACHERS. UNDISTURBED FAMILY RELATIONS.
H
E
ALTHY SOCIALIZATION
THE BEST
TEACHERS
Many teachers are reluctant to relocate to a
boarding school. We can attract the best
teaching talent by offering work from home,
combined with several study camps a year.
For teachers, three weeks of quality time
at study camp will allow them to establish
personal contact with students, which
makes online teaching more effective and
enhances the motivation of students and
teachers alike.
PRESERVED
FAMILY RELATIONS
Like homeschooled children, our
participants live at home, preserving
a close family bond. However, parents
do not need to seek out teachers or
monitor children’s performance
on their own.
A child psychologist is available
for parents who need advice.
HEALTHY
SOCIALIZATION
Homeschooled children often lack social skills and do not start
learning to interact with their peers until high school, which can
be challenging. Children at boarding schools often struggle
without frequent contact with their parents, and some are
traumatized by the highly competitive environment and bullying
often found in boarding schools.
Child
ren in our program remain close to their parents while
socializing during shared online classes and in the safe and fun
atmosphere of study camps. A child psychologist is present to
prevent bullying and keep conflicts from escalating.
Study camps allow children to meet their peers from all
over the world and learn to respect cultural diversity.
PRICING
Annual tuition including boarding fees for study camp is
40-45,000 Euros (transportation to camp not included).
By comparison, Swiss boarding schools cost between
35,000 and 75,000 Euros*. British boarding schools, and
the top American boarding schools, charge on
average
c. 45,000 Euros a year**.
These schools offer five to eight hours of study
per day, including homework, the same amount
as our program.
Our program offers a premium education.
We will offer discounts for early birds, merit discounts
for gifted children, and discounts
for families who enroll more than one child.
* WWW.PREMIUMSWITZERLAND.COM
** WWW.TELEGRAPH.CO.UK
WHAT MAKES OUR
PROGRAM BETTER THAN A COMPARABLY
PRICED BOARDING S
CHOOL
Parents and children see each other more often.
Children will not be subjected to separation anxiety, clique
hierarchies and bullying associated with boarding schools.
Distance learning offers a selection of excellent teachers
from all over the world unmatched by most boarding schools.
Our teachers use an individualized, nurturing approach, and know
how to help children with psychological or learning difficulties
who might have difficulty getting accepted to boarding schools,
and might struggle if they do get in.
Children will retain strong ties with family, teachers and peers.
PRELIMINARY
TIMETABLE
weeks 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
CAMP
VACATION
ONLINE AND HOME LEARNING
INDICATIVE TIMETABLE. EXACT DATES TO BE CONFIRMED
SEPTEMBER
STUDY CAMP
3-4 classes per day
Individual contact with t
eachers
Elaboration of the most difficult aspects of
the program
Teachers and guest lecturers offer classes
on additional subjects (pop culture,
contemporary science, etc.)
ACTIVE GAMES LED BY EXPERIENCED
PEDAGOGUES AND PSYCHOLOGISTS
AIMED AT CREATING FRIENDSHIPS
AND SOCIALIZATION
A PSYCHOLOGIST KEEPS TRACK OF
THE GROUP DYNAMIC
EXCURSIONS, FIELD TRIPS AND
SPORTS
DISTANCE
LEARNING
COMBINATION OF ONLINE CLASSES
AND
INDIVIDUAL WORK*
THE BEST TEACHERS FROM
DIFFERENT COUNTRIES
WORK IN SMALL GROUPS
(
35 MEMBERS
)
PARENT CONSULTATIONS WITH A CHILD
PSYCHOLOGIST ON HOW TO HELP
CHILDREN ORGANIZE THEIR DAY
* We assume that online classes and individual work will comprise
roughly 8 to 9 academic hours per day on average,
with individual
differences. The workload of a 14-year-old will be greater than that
of a 10-year-old. We start with 3-4 hours of online classes. For
different students, the length of the online classes may vary. Some
children enjoy continuous involvement over the course of an hour-
long class. Others do better with two 30-minute classes.
Psychologists will determine the optimal workload and goals for
each student.
CURRICULUM
WE ARE CREATING A BALANCED PROGRAM
THAT CAN BE BROADENED DURING STUDY CAMP
THE CURRICULUM INCLUDES:
MATHEMATICS
WORLD STUDIES
SCIENCE: PHYSICS, CHEMISTRY, BIOLOGY
HISTORY AND GEOGRAPHY
LITERATURE
ART AND ART HISTORY
ENGLISH (for foreign and native speakers)
OTHER LANGUAGES (French and Spanish at first, more in the future)
ADDITIONAL ELECTIVES SUCH AS CREATIVE WRITING
In accordance with the requirements of students’ home countries,
additional classes in their native language and national literature
and history may be included. There will be tests at the end of each year
and at intermediary stages. Upon graduation, the students should be ready
to pass national exams. Additional preparatory courses for these exams
may be conducted in the final year.
OUR TEAM
The project has been extremely successful: participant numbers have nearly doubled
annually, and more than 70 percent are return clients.
In 2016, Sergei and Ekaterina founded the Science and Vacation Project (now known
as Senses & Vacation), designed for a worldwide adult English-language audience.
As a pilot project, in 2017-2018, jointly with the Russian Jewish Congress,
Sergei and Ekaterina launched the “12/13” program combining weekly online
classes and a final classroom session.
As co-founders of the New Education Format, Sergei and Ekaterina will dedicate
themselves fully to the project. Sergei is responsible for marketing and sales, and
Ekaterina for building the team, working with children, and developing the curriculum.
THE FOUNDERS: SERGEI KUZNETSOV AND EKATERINA KADIEVA
SERGEI KUZNETSOV is a prominent writer and journalist. His novels have been translated into
12 languages. Sergei’s columns have appeared in the New York Times, The Huffington Post and other
publications. In 2001, he was awarded a Knight Fellowship at Stanford University, and spent a year
in California. In 2014, Sergei founded the SKCG agency, which specializes in digital marketing, social
media marketing and educational projects. Today, SKCG has branches in Russia, Ukraine, France
and the United States.
EKATERINA KADIEVA is a psychologist, instructor at the Center for Systemic Family Therapy
in Moscow, member of the European Family Therapy Association, specialist in intercultural families
and adaptation, and the author of numerous publications on education, child development and
childhood.
In 2014, Sergei and Ekaterina founded the Marabou Educational Project, designed for Russian-
speaking children from around the world. They have since conducted 16 one or two-week
sessions for children and adolescents in the Сzech Republic, Hungary and France.
OUR TEAM
TEACHERS:
THE DEPARTMENT OF SCIENCE AND MATH
will be headed by YAN RAUCH, director of the Marabou
educational project, and organizer of several
educational programs.
YAN RAUCH
MATHEW MCCONNELL
THE HUMANITIES DEPARTMENT will be headed by
DR. MATTHEW MCCONNELL, Ph.D. from Cornell University
and a specialist in Medieval Studies and English Literature.
The instructors in literature, history and geography are graduates
of top American Universities with teaching experience.
The foreign language instructors are native speakers with an
education in pedagogy and language instruction experience.
WE WILL OFFER A TEAM OF
INSTRUCTORS WITH STRONG
BACKGROUNDS AND
IMPRESSIVE CVS
MARABOU:
A SUCCESS STORY
GROWTH
(
CHILDREN’S CAMPS ONLY
)
(Margin of error 5 percent over five years)
MARABOU  a system of educational
camps for Russian-speaking children and
adolescents (35 % from Russia, 45 %
from Continental Europe and Great Britain,
15 % from the US, 5 % from
other countries).
THE COST: 2,500 Euros per session
(2 weeks in the summer, one week
in the spring or fall). This is a premium price,
and we back it up with a premium education.
We provide discounts for repeat clients,
families that send two or more children, as
well as early birds.
HIGH DEMAND:
In 2017, the number of applicants for
the second and third sessions exceeded the
number of slots.
0
2018201720162015
2
3
4
5
49
students
NUMBER OF STUDENTS
NUMBER OF SESSIONS
(PROJECTION)
students
students
students
104
150
200
LAUNCH
TIMETABLE:
20182020
SPRINGSUMMER
2018:
Preparation
of the project, first
announcements,
team building.
FALLWINTER
2018:
Launch,
ad campaign,
enrollment.
SPRING
SUMMER 2019:
Creation of
the curriculum,
personnel
training.
SEPTEMBER
JUNE 20192020:
First academic
year.
JANUARY
MAY 2020:
Second enrollment
period, possible
preparation for
the launch
of high school
program.
APPENDIX:
QUALITY GUARANTEE:
HOW IS THE QUALITY OF
THE PROGRAM GUARANTEED?
Education is a subject that doesn’t easily lend itself to guarantees.
Moreover, a school that is willing to give guarantees рuts itself at
the mercy of parents, and that is best avoided.
Instead, parents need to be persuaded that:
we are serious about security;
we intend to work with their children in a personalized,
attentive fashion;
our system of values corresponds to the family’s
(that is, we will not teach creationism to a young atheist);
we will keep track of the successes and challenges and provide
pupils and parents with the opportunity for clear and accessible
two-way feedback.
In addition, after each semester, we will provide progress reports
for parents.
FAQ
CAN A CHILD BE DISMISSED FROM THE PROGRAM?
Yes, but only in a very few special cases:
а) Frequent and grave violation of the rules, especially at study camp
(fighting, bullying, ignoring safety rules, etc). The student is expelled
without a refund.
b) Low motivation and refusal to study on the part of the student.
This is improbable with our highly qualified teachers and psychological
support. In fact, in all our experience we have yet to meet a child who
isn’t interested in anything, or whose interest in at least some subject
can’t be developed. Still, as we also take on children with difficulties, we
must consider this possibility. In such a situation, we will provide
a refund and recommend a special school and/or psychologist.
The family might withdraw the child for personal reasons.
We reserve the right not to provide a refund, however in the event
of Extraordinary circumstances (illness, death in the family, unexpected
financial hardship, etc) we will refund any prorated tuition.
APPENDIX:
FAQ
HOW DO YOU PLAN TO INTEGRATE CHILDREN WITH PSYCHOLOGICAL
AND LEARNING DIFFICULTIES INTO ONLINE EDUCATION, GIVEN THAT EVEN
TRADITIONAL EDUCATION IS PROBLEMATIC FOR THEM?
Traditional education” modules are not geared towards the children we have in mind: those
with attention and concentration disorders, mild disorders on the autism spectrum, etc. These
children require a more individualized approach to education and the concerted efforts of
psychologists during socialization. We will provide these.
At Marabou, we have always had such children. They usually require more attention, but
quickly become well-integrated. They take interest in classes and show good to very good
results.
Our system allows the child to first establish contact with the teacher during individual ses-
sions and at the study camp, and only then enter into online interaction. For these children, the
establishment of a rapport is essential; therefore, we dedicate special attention to this issue.
Parents of such children are among the most motivated members of our target audience,
as they have a poor choice of options for educating their children, though they are often very
bright. Such children will have difficulty studying (and probably will not be accepted) at a
good school, especially a boarding school. Homeschooling will leave the child without
the bare minimum of much-needed socialization skills. Schools for neurologically
challenged children are geared toward psychological adaptation, but offer little in the way
of academic learning. We combine both. For such children – as well as for those who are very
sensitive and/or have difficulties with their peers in school the balance of education, social
skills and psychological support will be superior in our system to just about any other.
In keeping with the principles of inclusive education, we will limit the number of spe-
cial-needs children to a maximum 20 % of the student body. Their presence will not impede
the development of other pupils.
APPENDIX:
FAQ
The Program will be registered
in the United States of America.
In the United States,
accreditation is not required.
In many countries (France, for example),
there are no certification requirements
but the child will have to sit for routine
state examinations.
WHERE IS THIS BUSINESS GOING TO BE REGISTERED? DOES IT MEET
THE REQUIREMENTS OF INTERNATIONAL EDUCATIONAL ACCREDITATION?
APPENDIX:
FAQ
HOW ARE YOU GOING TO DEAL WITH STUDENTS FROM
DIFFERENT TIME ZONES TAKING CLASSES TOGETHER?
Our focus will be on the most convenient and efficient schedule for the students
themselves. Experience shows that some students prefer to begin their day with
schoolwork and sports, and do best when they can take classes in the afternoon.
Most importantly, different children concentrate better at different times of the day,
a fact neglected by ordinary schools.
Groups will be made up of students with similar knowledge levels and locations
(within three or four time zones). For example, the first class of the day for residents
of England will be the third or fourth class of the day for residents of Moscow.
In the first years of school operation, we will limit our program to Europe and America.
Study groups will be divided into two large clusters, one operating in three European time zones,
the other in four American time zones. As the number of students grows, we will be able to create
groups in nearby time zones.
APPENDIX:
FAQ
Possibly, in the early years of this school, students will be
taught in extremely small groups, at times with classes
meeting 1:1. This is also a real advantage for early adopters,
since those students will receive individual online education
with the benefits of socialization during classroom study at
educational camps.
Children living in different time zones will still have the
opportunity to work together (through written exchange, the
sharing of documents, conference calls at convenient times
for all participants, etc.). This kind of global online interaction
will be familiar to parents who are expats or used to working
in global corporations. This preparation for the modern world
is yet another advantage of our school.
HOW ARE YOU GOING TO DEAL WITH STUDENTS FROM
DIFFERENT TIME ZONES TAKING CLASSES TOGETHER?
APPENDIX:
FAQ
We will limit the use of gadgets to an hour per day at study camps.
Online classes will allow us to transform computers and smartphones
from toys into tools.
The combination of extended periods of campus “detoxification”
with this transformation will result in children developing a more
mature approach to technology.
HOW WILL YOU AND THE FAMILY BE ABLE TO REGULATE
SCREEN TIME FOR THE CHILD, GIVEN THAT SCREENS
WILL BE NECESSARY FOR STUDY?
APPENDIX:
FAQ
The first day at study camp will be dedicated to making and reestablishing
acquaintances within the framework of gamified
tests that establish the level
of knowledge of various subjects to form workshop groups. Classes start on
the second day. The last day will also be dedicated to enjoyable tests and
concluding activities aimed at psychological closure and at celebrating
new friendships.
At the end of study camp, students will receive short assignments to be
completed in the first two days at home. These assignments help the child
share camp experiences with parents.
Online classes will resume on the third day home and include a discussion of
post-camp assignments. This will smooth the transition to online studies.
HOW WILL MY CHILD ADAPT TO TRANSITIONS BETWEEN
HOME LIFE WITH DISTANCE LEARNING AND STUDY CAMP,
AND BACK TO THE HOME?
APPENDIX:
FAQ
THANK YOU!
SERGEI KUZNETSOV KUZNET
@
STANFORD.EDU
EKATERINA KADIEVA EKADIEVA
@
GMAIL.COM